Coca-Cola is Launching its First Alcoholic Beverage to Japanese Market

First time in 130 years, Coca-Cola is launching its first alcoholic beverage to Japanese market. The drink will be called Coca-Cola chu-his.

Chu-his (also called “sours”) are so popular that they’re sold in cans, regularly bought by customers looking for something sweeter (and also generally cheaper) than beer, while still delivering a similar 4-to-8-percent dose of alcohol. It’s not all that unusual for pubs in Japan to offer “coke-his” on their menus, either, which mix shochu with cola, either Coke or one of its competitors’ substitute products.

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